Product title checker
Length, promotional wording and capitals, judged the way the free feed check judges every title in a feed, with the repair it would propose.
The rules behind the colours
Google’s title specification allows 1 to 150 characters and truncates longer titles with a warning (“Title truncated”); it says not to include promotional text such as price, sale price, sale dates, shipping or delivery dates (promotional text), and not to use capital letters for emphasis (“Excessive capitalization”). Meta’s specification allows 200 characters and recommends under 65 to avoid truncation.
Questions merchants ask
Why 70 characters when the limit is 150?
150 is what Google accepts; beyond it the title is truncated with a warning. Google says users usually notice only the first 70 or fewer characters of a title, depending on screen size, so the words shoppers search for belong there and the rest is for matching.
Which phrases count as promotional?
The ones the free check looks for: sale, percentages off, free shipping and free delivery, best price, buy now, hot deal, double exclamation marks, and their Romanian equivalents. Google’s title specification says not to include price, sale price, sale dates, shipping or other time-related information. The check does not flag “new” or “plus”.
Does the repair change brand acronyms?
Words with digits and one- or two-letter words are kept as typed, and any visible character other than a letter, digit or apostrophe starts a new word; in a title with 12 capital letters or more and none in lower case, as typed or once its promotional phrases are removed, acronyms of three or more letters cannot be told from words, so they are lowercased after the first letter. Check them before using the repaired title.
Sources
Google Merchant Center Help, Title [title], How to fix: Excessive capitalization and How to fix: Text too long; Meta Business Help, Product data specifications for catalogs.