Short answer. Merchant Center raises “Landing page not working” on the account when many product links return errors, time out or lead somewhere other than a working product page. Fix the pages so they load for any visitor from any location, on desktop and mobile, then request a review from the account issue; Google’s help page also points at slow pages, which time out its crawler.
| Shown in Merchant Center as | Landing page not working |
|---|---|
| Effect | Account-level risk |
| Where to find it | Products → Needs attention, then filter by this issue |
| Free check | Reported by the free feed check |
What Merchant Center means by “Landing page not working”
When enough product links fail Google’s crawl, the item-level disapprovals for unavailable landing pages become an account-level issue. Google’s help page for “Landing page not working” asks you to check the landing pages on various browsers and devices so they always link to a working website, and notes that slow load times can cause crawler timeouts and lead to landing page disapprovals, recommending PageSpeed Insights to find the cause. The per-product version is covered by Google’s page on unavailable desktop landing pages.
An account-level issue affects every product and, left unresolved, can lead to suspension. It also needs a review request once fixed; fixing the pages alone does not clear it.
Why it happens
- An outage or a broken deployment at the moment Google crawled.
- Bot protection or geo-blocking that turns away Google’s US-based crawler from every page.
- A password-protected or maintenance-mode storefront.
- Many deleted products still in the feed, each a 404.
- Pages too slow to load within the crawler’s patience.
How to fix it
In Shopify
Remove any storefront password, confirm every product in the channel is published to Online Store, and check for apps that add interstitials. Then test a few product URLs with Search Console’s URL Inspection as desktop and mobile, and request the review from the account issue in Merchant Center.
In WooCommerce
Check the server log for Google’s requests and their statuses; fix 5xx errors at the host, allow Googlebot through the security plugin, firewall and CDN, take the site out of maintenance mode, and make sure deleted products leave the feed (our plugin only lists published, visible products). Run PageSpeed Insights on a product page and fix what makes it slow. Then request the review.
In a CSV or XML feed
Fetch every link in the feed from outside your network and list the ones not returning 200 with a product page. Fix or remove them, re-fetch the feed, confirm the item-level landing page issues have gone, and only then request the review from the account issue. A review requested while pages still fail is refused and delays the next attempt.
How long until Merchant Center clears it
After the review request, once Google’s re-crawl finds the pages working. Item-level issues clear first, within about 24–48 hours of the fix; the account issue clears with the review.
What FeedRobin does about it
The free feed check opens a sample of product pages and reports the ones it could not reach alongside the price comparison, which is an early warning of this issue from the outside. It does not crawl the whole catalogue and says how many pages it tried. For connected stores, deleted and unpublished products drop out of the feed on the next sync, which removes the commonest source of dead links.
Questions merchants ask
How many failing pages does it take?
Google does not publish a number. Treat every item-level “Unavailable landing page” as one step toward it, and fix them as they appear rather than waiting for the account issue.
The pages work in my browser. What does Google see?
Use Search Console’s URL Inspection tool on one affected URL, as desktop and as mobile: it shows the status and the rendered page from Google’s side. Bot protection, geo-blocking and a store password are the usual differences.
Does page speed really matter for this?
Google’s help page says slow load times can cause crawler timeouts and lead to landing page disapprovals, and recommends PageSpeed Insights to find the cause. A page that takes ten seconds is unavailable as far as the crawler is concerned.
Sources
- How to fix: Landing page not working — Google Merchant Center Help
- How to fix: Unavailable desktop landing page — Google Merchant Center Help
- Link [link] — Google Merchant Center Help