Short answer. gender says who an apparel product is for: male, female or unisex, submitted in English. Required for all Apparel & Accessories products in free listings, and in Shopping ads for Brazil, France, Germany, Japan, the United Kingdom and the United States; optional elsewhere.
| Attribute | gender |
|---|---|
| Requirement | Required for all Apparel & Accessories products in free listings, and in Shopping ads for Brazil, France, Germany, Japan, the United Kingdom and the United States; optional elsewhere. |
| Format |
|
Accepted values
male | Men’s or boys’. |
female | Women’s or girls’. |
unisex | For anyone. |
Google’s rules for gender
- Submit the English value even in a feed for another language.
- Pair with age_group for children’s products.
Common mistakes, and the error each one becomes
- “women”, “men”, “boys” instead of the three values.
- Missing on a clothing catalogue. → Missing value [color] / [size] / [gender] / [age_group]
Where the value comes from on a connected store
| Shopify | Not a native field; set through the channel’s product fields or a mapped metafield. |
|---|---|
| WooCommerce | Not sent by the plugin (WooCommerce has no field); add through a feed tool or a supplemental data source. |
The free feed check reads this attribute from any feed file and reports the defects above; every check is listed.
Questions merchants ask
Is gender required for shoes?
For Apparel & Accessories products in the required markets, yes; shoes are in that category.
What about children’s clothing?
gender still applies (or unisex), with age_group saying which children.
Does Meta use the same values?
Yes: female, male, unisex.
Sources
- Gender [gender] — Google Merchant Center Help
- Fixing Merchant Center disapprovals for product data quality violations — Google Merchant Center Help