color is the product’s colour in words, up to 100 characters in total and 40 per colour, at most three colours separated by slashes (Red/Green/Black), matching the colour name on your landing page, with no hex codes and no non-colour words. Required for all Apparel & Accessories products in free listings, and in Shopping ads for Brazil, France, Germany, Japan, the United Kingdom and the United States, and for all products available in different colors; optional for all other products and countries.
| Attribute | color |
|---|---|
| Requirement | Required for all Apparel & Accessories products in free listings, and in Shopping ads for Brazil, France, Germany, Japan, the United Kingdom and the United States, and for all products available in different colors; optional for all other products and countries. |
| Format |
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Google’s rules for color
- Match the colour name shown on your landing page.
- Don’t use single letters, images, or non-colour values such as variety, mens, N/A.
- For precious metals, submit material and color both.
- In the title, use standard colour names shoppers search for.
Common mistakes, and the error each one becomes
- Variants without a colour on a clothing catalogue. → Missing value [color] / [size] / [gender] / [age_group]
- Hex codes or supplier codes as colours.
- Several colours separated by commas.
Where the value comes from on a connected store
| Shopify | The variant option named Color, Colour, Colors, Colours, Culoare, Farbe, Couleur, Colore, Barva, Farba or Szín, or with a name of two or more words whose last word is one of these. A name with both a colour and a size word, such as Colour / Size, is not read. |
|---|---|
| WooCommerce | The attribute named Color, Colour, Colors, Colours, Culoare, Farbe, Couleur, Colore, Barva, Farba or Szín, or with a name of two or more words whose last word is one of these, as the term name your shop displays: the variation’s own, else the product’s when it has one value. A name with both a colour and a size word, such as Colour / Size, is not read. |
The free feed check reads this attribute from any feed file and reports the defects above; every check is listed.
Questions merchants ask
Can I use fashion colour names like “Midnight”?
Google accepts the name shown on your page, so yes; but shoppers search for “navy”, so put the plain colour in the title as well.
How do I write a two-tone product?
Up to three colours separated by slashes, main colour first: Black/White.
Is colour required outside apparel?
For products available in different colours, yes; for other products it is optional. It becomes a filter for any product that has one.
Sources
- Color [color] — Google Merchant Center Help
- Fixing Merchant Center disapprovals for product data quality violations — Google Merchant Center Help
- Product data specification — Google Merchant Center Help